Tim Green (00:00): Of people on Facebook, YouTube, Instagram, tick tock, whatever that are making pretty good money doing stupid. And you know, kind of dawned on me, hell, we do stupid all the time. So why don't we start recording it and just see where it goes. And along the way, YouTube, Facebook, they would, they would hit me for copyright infringements because I'd put somebody else's music behind whatever I was doing. And I got tired of that. I started. Along the way I also started dabbling around in AI and then I came across Suno and I started, I started plugging in what I wanted out of it and then getting, getting back what I got and then critiquing it until I got exactly what I wanted. And you know, I've got those eight or nine up on Spotify right now. Tim Green (00:56): I since got 23 songs monetized through SoundCloud and, and with CD Baby, and one other I've uploaded, I've got those eight that are on Spotify, Apple Two or Apple Music, itunes, what have you now. And I've got about 15, 16 more in the pipeline that I think I've got some, some hits on my hand. I think I've got pretty good taste in music that fits what we're doing and I think a lot of people out there would be able to relate to it. But you know, as time goes on and as I get feedback, I've had people, hey, where can I download that? Where can I find that? I'm looking everywhere. And so that pushed me to start trying to figure out how I can start getting it out there. Mark Ranieli (01:50): Fantastic. So you already know the music is. Mark Ranieli (01:52): Sort of resonating with people and that people will like this type of music. Mark Ranieli (01:55): I think you also have a pretty clear target audience. Mark Ranieli (01:57): So I want to talk to you about how the strategy will be really useful and helpful for that. Mark Ranieli (02:01): Now with the music, I know that. Mark Ranieli (02:03): You are doing content and you're doing a great job with that. Mark Ranieli (02:06): Is music something you also see as maybe more of a hobby going forward. Mark Ranieli (02:10): Or would you potentially even want to,. Mark Ranieli (02:11): You know, try and make some money off that and send that to a. Mark Ranieli (02:14): Full time thing as well? Tim Green (02:16): Oh, I'd love to turn that into a full, full time thing as well. You know, my whole purpose in life since I was young, I had a teacher. Whenever I was a junior in high school, she pulled me out in the hall, she asked me, she said, tim, what are you gonna do with your life? And smart ass kid, I said, I ain't worried about it, I'm gonna be rich. Well, Little did I know then, but it sent me over the next many years trying to define what that meant to me. And I think what that means to me is continuous progression as a person, as a parent, as a grandparent, as financial provider, all of it. I want continuous progression in life. Tim Green (03:04): And the content, well, what I've already built, which is somewhat substantial in my real world, and it affords me the time to play around with other things. The content, the music as well. I want those to be part of that continuous progression for the purpose of being able to leave behind something for future generations. Mark Ranieli (03:36): I love it. Mark Ranieli (03:38): I'm actually curious, what do your grandchildren. Mark Ranieli (03:40): Think about you doing tactic with high lope? Tim Green (03:44): You keep going through our videos, you'll see them right there in it. My grandkids are all about it. Their parents will say, I'm gonna go do this this weekend. They'll turn and look at me and say, what are you doing, Granddad? Well, I'm going with granddad. They love it. They do. They're my biggest fans. Not only my kids and my grandkids, but also my daddy's up there in years. My, my. I've got three sisters, a brother, everybody. They. They love it. They've got my shirts, they've got my hats. They. They love it. Mark Ranieli (04:20): Awesome. So we have some merch and stuff as well. Mark Ranieli (04:23): That's fantastic. Tim Green (04:25): Yep. Mark Ranieli (04:26): Awesome. Mark Ranieli (04:26): I want to talk to you. Tim Green (04:29): And we've got where. Where I offer the merch is. We've also got getrightoutdoors.com where I have affiliated with fishing, hunting suppliers, different guides, things of that nature, so that you can go to our website and you can get anything and everything for hunting, fishing, camping, outdoor needs, as well as our merch. And the merch is something that I will be continuously adding to. Mark Ranieli (04:57): Fantastic. Mark Ranieli (04:58): Awesome. Mark Ranieli (04:58): So you already have a bunch of ROI systems in place. Fantastic. Here again, this is a talk about. Mark Ranieli (05:04): Social media, how we can build more. Mark Ranieli (05:05): Brand perception and ultimately drive more ROI for you. The goal is obviously to start a little, maybe smaller, and then work our. Mark Ranieli (05:12): Way up the larger, you know, larger campaigns. Mark Ranieli (05:15): I want to talk to you today about a good strategy we can utilize to, again, get you in the algorithm. Mark Ranieli (05:20): On social media, start to build up that brand perception, and even potentially open. Mark Ranieli (05:24): Up some revenue streams for the music outside of just agreement. So maybe brand deals, affiliate deals that will overall help your brand in general. Mark Ranieli (05:32): I also want to understand what you've. Mark Ranieli (05:35): Done thus far for promotion. Can you kind of fill me in. Mark Ranieli (05:38): On, if anything, what we've done, other than maybe Word of mouth to, you. Mark Ranieli (05:43): Know, promote the music of get right outdoors. Mark Ranieli (05:45): Have we done paid ads? Have we done social media posting? Mark Ranieli (05:48): You fill me in on that social. Tim Green (05:50): Media posting primarily each song I have, each song that has been uploaded so far on Spotify and wherever else I have paid promotion for, similar to Apple on. I'm trying something different with each one to see what works the best. And like you said, just starting out minimal 3, $400 per song and trying to lay the foundation to see where I want to take it next and what I want to take next. But I'm also, I'd say through 75% of the videos that I post, the content that I post, because those songs that are up on Spotify, they're also up so I can use it, so people can use it on Instagram, Facebook, tick tock, YouTube. And so I'd say 75% of my, my posts, I am also promoting our music in the background. Mark Ranieli (06:56): Awesome. Mark Ranieli (06:57): So it sounds like you're doing a bit for promotion. Would you say that maybe though, that. Mark Ranieli (07:01): The promotional side of things is just. Mark Ranieli (07:03): A little disproportionate to the resources and everything you're investing into the music, or would you think that the promotion efforts that you've done thus far equal about the same amount of effort you put. Mark Ranieli (07:13): Into the music as well? Tim Green (07:16): Well, so far it's, it's. Yeah, so far I'm upside down. There ain't no doubt about it. It's. It's not equal. But at the same time, one thing I understand about what I've grown in my real world from absolutely nothing is that things take time. You, you have to build that pipeline, you have to build that momentum. And that's what I'm doing with this now is building that momentum so that I can have the fruits of my labor later on. Mark Ranieli (07:49): 100%. Yes. It seems like you're a smart guy, businessman. Mark Ranieli (07:53): We understand. Mark Ranieli (07:53): Right, that. So that's kind of what I want. Mark Ranieli (07:55): To also talk to you about and. Mark Ranieli (07:56): Be realistic and just transparent about how this works as well. I also. Can you just fill me in on. Mark Ranieli (08:02): What goals maybe you have in mind? I know you said you didn't have anything specific. Mark Ranieli (08:05): Maybe thinking long term, six to 12 months. Mark Ranieli (08:07): Are we just overall looking for more. Mark Ranieli (08:09): Visibility and exposure with the music? Is that sound like about right for the goal? Tim Green (08:15): Yeah, I'd say that. I'd say that's. That's the goal. You know, like I said, continuous progression. Or I'll tell you like I told my teacher, I want to be rich Whatever that means. Mark Ranieli (08:28): Okay, awesome. Yeah, I definitely want to talk to you about this. I think you can benefit from it. I'll walk you through everything and then I'll show you two case studies. I'll also go on the mobile and show you exactly what it looks like, just so everything's super clear for you. Mark Ranieli (08:42): And you understand what everything would look like. Mark Ranieli (08:46): And I'm assuming you're familiar with social. Mark Ranieli (08:48): Media, being that you create content and everything. So I don't think I'll have to. Mark Ranieli (08:51): Explain all too much, but let me share this for you. Mark Ranieli (08:56): So please let me know if you're able to see my screen. I also know that you're driving, but. Mark Ranieli (08:59): If you just take a few glances. Mark Ranieli (09:00): Once in a while here to take a look at some of the numbers. Mark Ranieli (09:03): I'll explain a few though. Mark Ranieli (09:05): So this is God ora music. They're a Christian rock band. We promoted the song the Devil is a Liar for them. As you can imagine, their target audience is Christians. Right. People that are going to listen to this music and probably repost it and drive organic growth from it. Because that's our goal out of this type of campaign, is to drive organic. Mark Ranieli (09:23): Growth, get people interacting with the music and interacting with your posts, interacting with you as an artist. That's what we're looking to do. From that exposure we got from over. Mark Ranieli (09:33): 10 Million views, 128 videos posted by creators. And that's people with a larger following. Mark Ranieli (09:38): Like 200,000, few million the types of. Mark Ranieli (09:42): Pages that we're posting on. So we do all the posting for you with the music. Mark Ranieli (09:46): And the way we do it is. Mark Ranieli (09:47): We get you on creator pages that are already reputable and popular and getting. Mark Ranieli (09:51): Views within your niche. So, you know, as you can imagine, again, they have a Christian audience. We're going to get them on a Jesus motivated page and a Bible ministries page. Mark Ranieli (10:00): Right. They're posting sunsets of Bible quotes and worship videos. And if I'm on Instagram and that's the content I consume, Instagram will just continue to feed me that content. So we're just going to post that for you on those pages. Get your song in the algorithm trying. Mark Ranieli (10:14): To hit that target audience across a bunch of different pages. Does that make sense? Tim Green (10:19): Absolutely. Mark Ranieli (10:19): Awesome. Mark Ranieli (10:21): I'm going to show you too what it looks like when people find your audio, which is the whole reason of the campaign and the value in it. Again, in terms of the videos we. Mark Ranieli (10:29): Want to post, we want to draw. Mark Ranieli (10:31): Them as best as we can to the audio. So again, you don't want to put. Mark Ranieli (10:34): Some, like, heavy metal song with this Bible, it wouldn't tie well, right? You want to maybe a more mellow gospel song, right? It's going to tie better to the feet. Mark Ranieli (10:44): So we try our best to create the content around the song and then. Mark Ranieli (10:47): Also hit that target audience. Mark Ranieli (10:50): This is the average stats of a domination campaign. So 10.6 million views, 36 creators in total, and 45 million total followers hit as a net. Mark Ranieli (11:00): Even if we can get a tiny. Mark Ranieli (11:01): Percentage of this number, right, like off. Mark Ranieli (11:03): The first campaign, that's a benefit. All right. Mark Ranieli (11:06): So that's really good. And what the biggest thing that this will do for you is, is it will act as your portfolio of sorts. Mark Ranieli (11:12): Of saying, you know, if you want. Mark Ranieli (11:14): To go get a bigger brand deal. Mark Ranieli (11:15): Or if you want to maybe have. Mark Ranieli (11:17): Another income stream come from music, well, you can use this as leverage to say, hey, like, my audio on Instagram. Mark Ranieli (11:22): Has 10 million views, right? Mark Ranieli (11:24): Like, that's credibility, social proof that your. Mark Ranieli (11:26): Music can perform in a market. And that's what companies and bigger brand deals want to see. Mark Ranieli (11:31): So in this case, I want to show you Sienna's campaign as well. This is what a campaign can do. We got her 173 million views across two different campaigns. And I want to be, again, completely. Mark Ranieli (11:43): Honest and open with you. Mark Ranieli (11:45): You understand, like a businessman. Mark Ranieli (11:46): If you open a business and you. Mark Ranieli (11:47): Run only one advertisement for it, it's not going to necessarily bring in 10k customers every month. Mark Ranieli (11:53): Or you maybe have to run 2,. Mark Ranieli (11:54): 3, 4 Campaigns to really start to get that compounding organic growth. People are hearing your name, they're hearing the music. You're getting out in front of people,. Mark Ranieli (12:02): And it may be happening a few. Mark Ranieli (12:04): Times to the point where they're getting curious. Who is this artist? Mark Ranieli (12:06): What is this song? Mark Ranieli (12:07): Right. That's our main goal with this type of thing. And, you know, we don't want to just burn you on one campaign. Like, we ideally want to do a good job. That way we can work in the future on bigger and better campaigns. Right? Mark Ranieli (12:18): So we have a stake in it as well. Mark Ranieli (12:20): And we also guarantee you a baseline number of views that you can get out of the campaign because we're confident. Mark Ranieli (12:25): In the strategy that it will work. Mark Ranieli (12:27): So I will talk to you more about that. Mark Ranieli (12:29): I want to just talk to you. Mark Ranieli (12:30): About why we're using in the first place. Mark Ranieli (12:32): Is there any questions so far? Tim Green (12:35): No, none. Mark Ranieli (12:36): Okay, perfect. Again, the reason we're using Instagram, highly shareable. We can also use TikTok or YouTube. We've just had the Most success with Instagram recently. The strategies change with time. That's why we're looking for artists who are serious about pushing their music and trying to get it out now. Because obviously this is a strategy that's working at the time. 700K shares we gotten on this campaign, 12.6 million likes. Mark Ranieli (12:59): I'll give you an example. Mark Ranieli (13:00): If I'm on Instagram and I repost a picture video, I have 2000 followers in my network. Most of those followers will get that video to their for you page in their reels page because I liked it or I reposted it, right? So that's just going to snowball the. Mark Ranieli (13:13): Audio more in front of more eyes and ears. Mark Ranieli (13:16): And then they can also click on. Mark Ranieli (13:17): My page at any point in time. Mark Ranieli (13:18): And see that I reposted a picture video, like even two months down the. Mark Ranieli (13:22): Line, as long as I don't unrepost it. Mark Ranieli (13:24): So again, just a way of getting more eyes in here. So while that's clear, I'm going to share my screen with the mobile and show you that. But feel free to ask again any questions you have. Mark Ranieli (13:34): I'm going to load this up here on my mobile. Mark Ranieli (13:41): I'm sharing this now again, I just want to make it really obvious of what it looks like. This is a campaign I set up for Dino about three and a half months ago. But the campaigns are typically performative for about two months. Mark Ranieli (13:55): That's when we're seeing the average performance of people snowballing it, reposting driving videos on their own. Mark Ranieli (14:01): And what you're seeing right now is. Mark Ranieli (14:03): The end of the campaign. Mark Ranieli (14:04): You're seeing a bunch of organic growth. You're seeing accounts like people like this within, obviously the target audience of a song called Harley Motorbike, People who like motorcycles, Harley Davidson. And that's the type of audience we. Mark Ranieli (14:15): Wanted to put it in front of. Mark Ranieli (14:16): So the videos we posted for him were at the very beginning of the campaign. You know, cinematics and motorcycles, movie motorcycles, things that are going to get on that type of people's pages and for you page. That way we can start to spread. Mark Ranieli (14:29): The audio more and, you know, hit. Mark Ranieli (14:30): Auto shops and get people who look. Mark Ranieli (14:32): At motorcycles and post motorcycles, right? Mark Ranieli (14:35): So if you're taking a look here, this is just examples of like people reposting the audio. Mark Ranieli (14:40): A bunch of organic growth, right? Mark Ranieli (14:41): Coming from the campaign, there's 18,000 videos made with Dino's audio. Again, if I'm following this person, and. Mark Ranieli (14:48): I also like motorcycles, right? Let's say I'm one of her followers. Mark Ranieli (14:52): I'm just like, hey, what's that song? Mark Ranieli (14:53): I click on it in the bottom right, tells me the name of the. Mark Ranieli (14:56): Song, tells me the artist. I can click on the artist page. Mark Ranieli (14:59): On Instagram, I can add the song to Spotify, I can send it to. Mark Ranieli (15:03): People, I can share it, and then I can use the audio myself in another video like this. Tim Green (15:08): Right. Mark Ranieli (15:08): And then also you see that the audio is trending up at the top, but if I do click on that, that. That brings me to the top 50 audios on Instagram at the moment. Mark Ranieli (15:17): We've gotten Dino in the top 20 before. Mark Ranieli (15:19): So people can find you off this list. They could find you off this when they're going to post a picture or video. Mark Ranieli (15:24): And then also, it's just like in. Mark Ranieli (15:25): The top 20, you're highly visible, Right. Because people are adding these types of. Mark Ranieli (15:28): Audios onto their face all the time. Mark Ranieli (15:30): They can find you through videos, and they can find you through creators, reposting or accounts. Hopefully, that's all clear. Mark Ranieli (15:40): I just spit a lot out here again. Tim Green (15:42): No, it is, it is. Mark Ranieli (15:45): So does this sound like at least,. Mark Ranieli (15:47): You know, a strategy that you see value and do you see, you know,. Mark Ranieli (15:53): Based on what we talked about, do you think this is kind of what. Mark Ranieli (15:54): You need to get to push the. Mark Ranieli (15:56): Music a bit more and do you know, more numbers? Tim Green (15:59): I do, I do. I think this is a direction that I need to go for. Sure. Mark Ranieli (16:04): Fantastic. Yeah. And again, I want to talk to. Mark Ranieli (16:06): You more about the guarantees we're offering,. Mark Ranieli (16:08): Because that's kind of what just allows. Mark Ranieli (16:11): You to say, all right, at least. Mark Ranieli (16:12): I know that my campaign is going to get me 4 million views of my audio on Instagram. And it's like, at that point, you're putting it out in the market and letting it perform to see how well it does. Right. Like, Sienna getting 173 million views is because her audio did well out there. Mark Ranieli (16:26): So people are reposting it and they. Mark Ranieli (16:27): Like it and they're sharing. Right. So really, it's good because there's good sides and bad sides to that type of strategy. Mark Ranieli (16:33): Right. Mark Ranieli (16:33): Because it can underperform because people don't. Mark Ranieli (16:35): Like it, or it can perform exceptionally well and do a billion views. Mark Ranieli (16:39): All right? So there's no ceiling. Mark Ranieli (16:41): That's what's awesome. Mark Ranieli (16:43): So in terms of prices and what. Mark Ranieli (16:45): We're offering right now, based on what you told me of, you know, your goals of what you're looking to do. Mark Ranieli (16:50): To grow the brand, you know, pass. Mark Ranieli (16:52): Music out to a future generation, more people to hear it. I Mean, we do have 18, 12k packages. I would recommend we hold off on those for now, obviously look to push. Mark Ranieli (17:01): For that in the future. Do higher level campaigns if we're doing well. Mark Ranieli (17:06): What I'd recommend you do is promote two songs to try and get your name up on that trending list. Mark Ranieli (17:11): We could do two songs promoted. It was guaranteed 6 million views. The investment for it is $5,000 based on what we talked about. Mark Ranieli (17:19): That's kind of what I would recommend for where you're at right now. Mark Ranieli (17:22): You feel like that's also a good. Mark Ranieli (17:24): Starting point for where you're at? Tim Green (17:27): I do. I think that's ideal. Mark Ranieli (17:29): Okay, awesome. Mark Ranieli (17:30): So what we typically do is I typically send the payment link right over the phone here. We collect the payment and then I set you up with Jackson, Brent or Max. They are the campaign managers. They're going to help you pick which section of the song you guys can collaborate on, specifically what songs we want to use. But then they're going to give you the full advice of what type of. Mark Ranieli (17:48): Content or action we should use. Mark Ranieli (17:50): Right. What type of target audience we should. Mark Ranieli (17:53): Put it to, what type of, you. Mark Ranieli (17:55): Know, specific videos are we going to. Mark Ranieli (17:57): Use and what pages should we contact. Mark Ranieli (17:59): That's what we're gonna, you know, obviously. Mark Ranieli (18:01): Lock in with a brief with you. Mark Ranieli (18:02): Over the course of the week. So if you're good to move forward. Mark Ranieli (18:05): On that, I can send this link. Mark Ranieli (18:07): Over now and then I'll connect you with them. Tim Green (18:10): I'll be good to move forward on it on Monday. I'm headed out to the deer lease right now. I'm out of pocket. I need to, I need to get back on Monday and move some money to a singular location. Mark Ranieli (18:24): Okay, no problem. We also do offer where there's like a certain amount down, assuming that either. Mark Ranieli (18:29): Maybe you'd want to pay it in. Mark Ranieli (18:30): Full or we do have some financing. Mark Ranieli (18:32): We're just gonna say if you did want to do a financing route, I could walk you through that quick, just so you understand how to do it. Mark Ranieli (18:37): And then I can send everything over. Tim Green (18:39): I'll pay it in full on Monday, no problem. Mark Ranieli (18:42): Alrighty. Tim, Sounds good. Mark Ranieli (18:43): I'm going to send you the email now with all the links. I'm going to send you also an agreement and everything and then you will be good to go on that. Mark Ranieli (18:50): We're also going to give you, since. Mark Ranieli (18:52): We're moving forward with this, an article. Mark Ranieli (18:54): For Rolling Hype featuring you on there. It's got like 1.3 million monthly listeners,. Mark Ranieli (18:59): So we're going to push that to your account. Mark Ranieli (19:01): And then I look forward to working with you on Monday. And I'll connect you with those campaign managers once the payment's processed. Tim Green (19:08): Very good. I appreciate you very much, Mark. Mark Ranieli (19:11): All right, Tim. I'll be keeping in contact with you. And then I look forward to working with you. Tim Green (19:15): Yes, me too. Mark Ranieli (19:17): Alrighty. Mark Ranieli (19:17): You have a good one.